Photo by Tony Xiao
The Chairling Plushies
A tiny chair, a big personality! This plushie project takes a lovable, digital character and turns it into an adorable plushie!
Organization
The Wisconsin Union (Retail)
Objective
To drive sales at the Wisconsin Union retail shops, specifically targeting younger audiences including University of Wisconsin—Madison students and kids!
Deliverables
Product:
Pitch
Design Sketches and Specifications
Plushie
Plushie Tag
Promotion (Tease & Launch):
Photoshoot
Digital Signage
Flyer
Point-of-Sale
Software
Adobe Illustrator, Procreate
Year
2024-25
Photo by Kay Sakiya
This plushie project started with plenty of market research. Here you can find the full project pitch deck that I presented to leadership!
Creating the plushie…
Phase 2
Phase 3
You can find an interview with my coworker Ella (an AMAZING social guru) and I here, where we explain our process behind promoting these cute friends!
THEN designing the promotion…
I love starting with digital when working through a new look. For this project, I focused on the bright colors of the Wisconsin Union brand and brought in whimsical illustrations to tease the new product!
Digital Signage
Promotional
Flyers
Point-of-Sale
Phase 1
Post 1
Post 2
To help gauge campaign success and plushie interest, we looked to social media for measurements. The plushie posts had some of the highest engagement of the year, peaking at over 4.5%! And our followers and building visitors came through - we sold out within the first week of launch!
Find the plushie in our online store here!
AND seeing the results!
Social Media